Desc: Why Men Pay for It: Directed by Don Parham. So often when prostitution is looked at, one group remains largely invisible - the male clients who generate 99% of the business. 'Why Men Pay For It' breaks through this barrier and asks - who are these men, and why do they do it? The setting is contemporary Australia - the themes are universal. The film enters into an intimate conversation with a diverse group of men whose candour is, at times, breathtaking. Their stories have the capacity to make you laugh, cry, perhaps even get angry. This is a layered film on a difficult and, up till now, elusive subject.